Daddy Cool: Getting Personal for your Customers on Fathers Day 2022

Father's Day is only weeks away, with children young and old thinking about the perfect gift they can buy to show their Dad how much they appreciate them. Well, as we have explored in previous blog posts, personalised gifts are a big business. More and more consumers are demanding gifts that are unique and personal to their recipients. If you're not offering personalisation as a part of your gift product offering, then it's at times such as Christmas, Valentine's Day, Mother's Day and Fathers Day where you are potentially missing out on some serious revenue! Don't believe us? Let's do the maths.

Let's crunch some numbers.

In 2015, a YouGov survey commissioned by PhotoBox Group estimated that UK shoppers were on course to spend £1bn per annum on personalised gifts. The survey suggested that more than 27 million UK consumers had purchased a personalised gift of some description in the past 12 months. Research by Deloitte into the customisation and personalisation sector, also carried out in 2015, found that more than 50% of consumers were interested in buying personalised products or services, with one in five consumers who expressed an interest in purchasing personalised products saying they would be prepared to pay a 20% price premium.

So, we know that there is a vast demand for personalised gifts, and we know consumers are willing to pay more for them. But, where do laser engravers fit in? 

Personalising Fathers Day Gifts with a Laser Engraving Machine

• Metal - jewellery, pens, keyrings
• Slate - coasters, signs
• Wood - photo frames, boxes, keyrings
• Plastic - stationery, water bottles
• Leather - wallets, journals, bags, bookmarks

So, What's the Incentive?

Apart from customer satisfaction, there is a monetary value and incentive from a business perspective. Typically a personalisation will add value to the original product - our customers have suggested an increase in value of 25% on average, though this can be case-specific. At Needham Laser Technologies we can offer a finance package spread over 5 years for the purchase of our systems.

As a business if you buy an N-Lase Desktop through finance, your monthly repayments will be on average £300 per calendar month, so you'll be able to recoup the monthly costs by doing a handful of items per month.

Example:

You sell a ring worth £200 to a customer who then wants it engraving for their partner, you are able to offer a personalisation service whilst they grab a coffee, the cost of the personalisation is £50 (25% of the cost of the product). The customer agrees and purchases the ring with the added personalisation, after doing this for six customers in the month the finance repayments for the laser are covered and any more carried out is profit. There are no other costs related to owning a laser and the power output needed to power the laser is powered through the mains electrics and uses on average the equivalent power of a standard fridge freezer.