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Daddy Cool: Getting Personal for your Customers on Fathers Day 2022

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Untitled design (74)Father's Day is only weeks away, with children young and old thinking about the perfect gift they can buy to show their Dad how much they appreciate them. Well, as we have explored in previous blog posts, personalised gifts are a big business. More and more consumers are demanding gifts that are unique and personal to their recipients. If you're not offering personalisation as a part of your gift product offering, then it's at times such as Christmas, Valentine's Day, Mother's Day and Fathers Day where you are potentially missing out on some serious revenue! Don't believe us? Let's do the maths.

Let's crunch some numbers.

In 2015, a YouGov survey commissioned by PhotoBox Group estimated that UK shoppers were on course to spend £1bn per annum on personalised gifts. The survey suggested that more than 27 million UK consumers had purchased a personalised gift of some description in the past 12 months. Research by Deloitte into the customisation and personalisation sector, also carried out in 2015, found that more than 50% of consumers were interested in buying personalised products or services, with one in five consumers who expressed an interest in purchasing personalised products saying they would be prepared to pay a 20% price premium.

So, we know that there is a vast demand for personalised gifts, and we know consumers are willing to pay more for them. But, where do laser engravers fit in? 

Personalising Fathers Day Gifts with a Laser Engraving Machine

The personalisation industry is booming for gifts, promotional items and jewellery. Take www.notonthehighstreet.com or www.etsy.com for example, these two websites act as a marketplace for thousands of people who specialise in selling personalised gifts. The novelty of having a name, date of birth or anything you want to be marked onto a gift shows thought and sentiment, whether that's printed onto something, sewed into a garment, or laser engraved onto jewellery.
Lasers technology enables you to mark onto a wide variety of substrates, such as glass, metal, wood, leather and plastics. Some examples of gifts that can be personalised with a laser engraving machine:
  • Metal - jewellery, pens, keyrings
  • Slate - coasters, signs
  • Wood - photo frames, boxes, keyrings
  • Plastic - stationery, water bottles
  • Leather - wallets, journals, bags, bookmarks

So, What's the Incentive?

Untitled design (75)Apart from customer satisfaction, there is a monetary value and incentive from a business perspective. Typically a personalisation will add value to the original product - our customers have suggested an increase in value of 25% on average, though this can be case-specific. At Needham Laser Technologies we can offer a finance package spread over 5 years for the purchase of our systems.

As a business if you buy an N-Lase Desktop through finance, your monthly repayments will be on average £300 per calendar month, so you'll be able to recoup the monthly costs by doing a handful of items per month.


You sell a ring worth £200 to a customer who then wants it engraving for their partner, you are able to offer a personalisation service whilst they grab a coffee, the cost of the personalisation is £50 (25% of the cost of the product). The customer agrees and purchases the ring with the added personalisation, after doing this for six customers in the month the finance repayments for the laser are covered and any more carried out is profit. There are no other costs related to owning a laser and the power output needed to power the laser is powered through the mains electrics and uses on average the equivalent power of a standard fridge freezer.

In addition to the potential ROI, the reliability and accuracy of the marks produced by a laser engraving machine mean they are a very attractive investment for jewellery manufacturers and sellers. The marks made by laser engraving are permanent, legible, and abrasion-resistant. These are essential qualities for jewellery pieces that are meant to last a lifetime and are sometimes even passed down generations.

Untitled design (76)Seize The Market Potential

With analysts expecting the personalised gifts market to continue to grow at a tremendous rate over the next few years – Technavio estimates that global sales of non-photo personalised gifts alone will grow at a compound annual growth rate of around 11% by 2020 – it looks like the UK is well on track towards becoming a personalisation nation. Investing in a precise and speedy method for engraving items such as jewellery can help you to add value to your products, and make them more attractive to consumers who are demanding unique and personalised items. A laser engraving machine could be the perfect solution for you.



Get in touch:

Call: +44(0)1948 660011
Email: info@needhamlaser.com